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THE RULES OF WEB DESIGN:

#1 Mobile First Design

Design for mobile first. All images should be responsive and all content should be easily viewable on any size screen. Be mindful of breakpoints. Test final designs in all browsers and on all mobile devices.

#2 Respect the Whitespace

Always be mindful of whitespace. Do no not clutter your designs by placing items closely together. Always use margins and padding. Design should not feel claustrophobic, but rather breathable and spacious.

#3 Limit Your Fonts

Do not use too many different fonts. Use only three fonts at most per website. Headers should be in a bold clean font. Avoid italics.

#4 Be Color Consistent

Be consistent with color. Use complimentary color palettes. Be careful to use the same color for all branding. Make sure to tie branding colors into other accent areas of the site, ie. Main header font colors, box highlight colors, and link / navigation hover colors.